Gina Tan, Principal
Prior to founding Tangible Strategies in 2006, Gina Tan was Director of Membership and Annual Fund for the Fine Arts Museums of San Francisco for eight years where she managed the opening campaigns and the public phase of the Capital Campaign for the de Young Museum from its closure in 2000 to its reopening in 2005. The results included more than 45,000 new and rejoined members as well as more than 4,000 donors to the public phase of the Capital Campaign. Prior to her tenure at the Fine Arts Museums of San Francisco, she managed the membership programs of the Asian Art Museum of San Francisco, the Natural History Museum of Los Angeles County, and the Pacific Asia Museum.
Gina is a frequent speaker at national and international membership conferences and has assisted in programming for the American Art Museum Membership Managers Conference. She hosted the conference in 1998 and 2006 as Director of Membership at the Fine Arts Museums of San Francisco.
She is the conference organizer for the International Museum Membership Conference in London (2015) and Edinburgh (2016). The 3rd International Museum Membership Conference will be held in Amsterdam on April 2018.
Sarah Caplan,
Primary Designer
Sarah Caplan has worked as a freelance graphic designer for over 25 years. She specializes in print, web, and packaging. She lives and works in Northern California with her husband and two sons. Her full portfolio can be viewed at www.mphdesign.net.
Rudy Izaguirre Cruz
Account Coordinator
Rudy has taken the opposite path that Christopher Columbus took to reach the New World. From Havana, he dreamed of culture, books and exhibitions. So he headed to Paris, where he has lived for twenty years. Self-taught, and with a great appetite for knowledge, he has since built up a sophisticated artistic knowledge, always looking for ways to grow. His dual training as a linguist and a banker now allows him to approach the world of membership with an innovative perspective. Today, his work with Tangible Strategies is the logical next step in his ever-changing journey, which he wishes to put at your service to optimize your expectations and guide you along the path to growing your membership and annual fund program.
Alexandre Neyertz
Email Marketing Specialist
With more than 9 years of experience as an email marketing specialist, Alexandre is our digital guru and manages all email and digital campaigns. He manages all of our campaigns from his home in Montreal. His extensive career has included work with various for-profit e-commerce companies and agencies, museums, universities, and cultural institutions in Canada and the United States.